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Creating an automation takes two parts: first you pick what triggers it, then you walk through a four-step builder — Post / Story → Keywords → Actions → Review. This guide uses the most common setup (a comment-to-DM flow) as the example and notes where the other triggers differ. Before you start, make sure your Instagram channel is connected — see Prerequisites.

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Start a new automation

1

Open Automations and select a channel

Go to Automations in the sidebar and choose the Instagram account you want to automate from the Channels list. Click Create Automation.
2

Choose what should trigger it

The Create Automation dialog asks “What should trigger this automation?” Pick one:
  • Comments on your Post or Reel
  • Replies to your Story
  • Sends you a DM
Your choice opens the four-step builder. The example below uses Comments on your Post or Reel.

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Step 1 — Post / Story

Choose which content the automation listens to. For the Comments trigger you’ll see “Which posts should trigger this automation?” with three options:
OptionWhat it does
Specific posts or reelsPick exactly which posts/reels trigger it. A grid of your posts appears below — select one or more.
Any post or reelTriggers on comments on all your posts.
Upcoming postsAutomatically applies to posts you publish from now on.
  • The Replies to your Story trigger shows the same three choices for stories (Specific stories / Any story / Upcoming stories).
  • The Sends you a DM trigger has no post or story to choose, so this step simply tells you to continue to keywords.
If you chose Specific, you must select at least one item before you can continue. Click Next.

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Step 2 — Keywords

Decide which comments (or messages) should set the automation off:
  • Comments containing specific keywords — only fires when the comment contains one of your keywords.
  • Any comment — fires on every comment, regardless of content.
When using specific keywords:
  • Keywords — type a word and press Enter or + Add. Up to 25 keywords. (e.g. price, link, guide)
  • + Add excluded keywords — optional words that block the automation if present (e.g. spam).
  • Allow partial keyword matching — also matches close variations and typos of your keywords.
Auto-reply publicly to comments (Comments trigger only)In this step you’ll also see an Auto-reply publicly to comments toggle. Turn it on to post a public reply under the comment, then add up to 5 reply variants (one is chosen at random each time, so replies look natural) — for example Check your DMs 👋. Replies to stories and DMs have no public reply, so this toggle doesn’t appear for those triggers.
Click Next.

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Step 3 — Actions (Set up your DM flow)

Configure what happens in the DMs once someone triggers the automation. There are three toggles, and they run in this order:
1

Send a welcome message

An opening DM the person taps to opt in. Configure:
  • Message (up to 640 characters) — personalize it with Insert variables: First name, Username, Trigger date, Comment text.
  • Subtitle (up to 80 characters).
  • A fixed “Let’s Chat! 💬” button — tapping it lets SocialSyncs deliver the rest of the flow.
2

Ask to follow first (optional)

Prompts the person to follow you before they get the rest. This toggle is locked until “Send a welcome message” is enabled. It includes fixed “Visit profile” and ”✅ I am following” buttons; SocialSyncs verifies the follow before continuing, and skips this step automatically if they already follow you.
3

Send the primary DM

The main message — usually your link or offer. Choose a DM format:
FormatDescription
Text + ButtonsA message with optional quick-reply or link buttons (up to 3 per message).
Image / VideoA single image or video with no text body.
CarouselUp to 10 swipeable cards, each with a title and buttons.
You don’t have to enable all three. A pure public-reply automation (just the Step 2 auto-reply, no DM flow) is valid, and so is a single Send the primary DM.
Click Next.

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Step 4 — Review & launch

1

Name your automation

Enter an Automation name (required) — for example Comment reply → DM. The name is only for you; your audience never sees it.
2

Review the summary

The Review timeline shows your trigger (type, posts, keywords) and each action in order. Use Back to fix anything.
3

Launch

Click Launch automation. It’s created as Active and immediately starts listening for new events.

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Test your automation

From another Instagram account, comment your keyword on the targeted post or reel. You should see the public reply (if you enabled it), followed by the welcome message in that account’s DMs.
Open the automation to watch its Successful Fires and Failed Fires counts. A failed fire usually means a DM couldn’t be delivered — most often because Instagram’s 24-hour messaging window had closed, or the channel needs reconnecting.

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Editing later

Open any automation to reopen the same four-step builder with your settings pre-filled; the final button reads Save changes instead of Launch automation. You can also flip the Active toggle on the dashboard to pause an automation without deleting it.